Logo & Branding

Lisa Catalano Coaching: logo & branding

The identity needed to feel credible to high-achieving medical professionals while remaining warm and emotionally supportive. It had to communicate transformation without looking clinical, corporate or overly spiritual. The logo brings several ideas into one symbol: the upper form resembles a stethoscope, while the central shapes suggest two people facing one another and holding hands, representing trust, conversation and guidance. Its upward movement reflects growth and renewed direction.