Ideas for growing your coaching brand
Practical guides on branding, websites, LinkedIn and online visibility, written for coaches who want the right clients to trust them at first glance.
Coaching website redesign: 9 signs it's time (and what to fix first)
Is your coaching website holding your business back? Nine clear signs you need a coaching website redesign, what to fix first, and how a redesign works from audit to launch.
How to choose the best coaching website designer: 12 questions to ask
What separates the best coaching website designers from general web designers? The 12 questions to ask, red flags to avoid and what a good coaching website project includes.
Starting a coaching business after 40: how to look established online from day one
Starting or growing a coaching business after a corporate career? How coaches over 40 turn decades of experience into a credible online presence that attracts clients in the USA and Canada.
LinkedIn profile optimization for coaches: the complete guide
Turn your LinkedIn profile into a client-attracting landing page. A section-by-section guide for coaches: photo, banner, headline, About, Featured and branded content.
Coaching website design: 9 elements that turn visitors into discovery calls
A practical guide to coaching website design: the pages, sections and trust signals that turn visitors into booked discovery calls, with real examples.
Coaching brand identity: a step-by-step guide from first sketch to final logo
A practical guide to branding for coaches: positioning, hand-sketched logo concepts, colour, typography and a brand system that works across your website, LinkedIn and content.
How to build trust and authority as a coach before the first call
Prospects decide whether to trust a coach long before the discovery call. Learn the signals that build credibility and authority online, and how to design them into your brand.
Why great coaches stay invisible online (and how to fix it)
Most skilled coaches are invisible online, not because they lack expertise, but because their brand, website and LinkedIn don't show it. Here's how to fix your online visibility.